Invest in This!


Women and investing is a hot topic.

I recently began holding investment dinners for women, where we talk about the basics of investing over good food and wine, dessert and coffee. And these dinners are proving to be very popular.

Together we create a warm environment for women of all ages to share their questions and concerns, and begin to build confidence in this crucial financial area. I love hearing everyone’s stories, and am always impressed by the motivation of these women to get their financial houses in order, and create the lives that they dream of.

Over the coming weeks, I will be sharing more information, ideas, and advice based on conversations I am having with women. But first, I would like to re-run a classic post that looks at the very basics of investing to get things started.  Enjoy!


Investing is an area that I found in my research where women need more education, and I also see it in real life.

What does it mean to invest, and why is investing so important for women? An investment is something that you buy with the expectation it will gain value over time. That change in value is known as the return on the investment, and can be positive or negative. If the return is positive, investing can grow your money over a period of time.

Investing can be particularly important for women since, as we have discussed in this space, women earn less than men on average, and also outlive them by an average of five years. Finding additional mechanisms to build wealth can help women become more able to care for themselves and their families financially.

So how do we keep this interest and engagement alive in young women so it carries forward to a time when they are earning, and they actually have the need and ability to invest? Start talking to your daughters about investing now, so that you can help build their confidence and capability, and eventually, their engagement.

Here are some key topics to understand, for any age investor:

1. Compounding — This means the sooner you start investing, the better. With compounding, you earn interest on interest, or return on return. Compounding builds value by investing the gains from the original investment.

2. Risk — With investing, there is risk, which means no guarantee that you are going to make money. Investors need to be prepared for that, and also learn mechanisms for helping to mitigate risk.

3. Diversification — This is a risk mitigator, along the lines of the old axiom “don’t put all of your eggs in one basket.” If you invest across different types of asset classes (likes stocks and bonds), and diversify within asset classes (like different sectors), you have less of a chance of losing everything as your investments likely will not all decline at once.

4. Educate yourself — Start learning about the world and markets now. Find a respectable daily news publication and read it religiously. Economies and markets tend to move in cycles — once you follow the story, you will see it happening over and over again.

What if you are not comfortable with the topic of investing and would like to know more? Just contact me!

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